As the 21st Century Technology Information Age comes, people's consumption concept, consumption structure and consumption attitudes have significantly changed, and the pursuit of health is still the leading direction of the social development of human beings today, and sports consumption has become an indispensable part of modern economic life. Development of sports consumption is not a single economic behavior, and will be necessarily impacted by the modernization of society and culture as

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... as social psychology, and even the non-economic factors play a basic and decisive role to some extent.