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Consumer choice theory in economic theory
2021
Scientific notes of the Russian academy of entrepreneurship
Preserved Fulltext
One of the components of social behaviour is rational action, which is that the consumer chooses optimal goals in accordance with his natural and social needs, thoroughly calculating the best way to meet all his needs.
doi:10.24182/2073-6258-2021-20-3-31-36
fatcat:cq7yvwjqkjbbnpbeiox7bcia4a