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The purpose of this study is to examine the predictive power of the technology acceptance model (TAM) on customer's intention to participate in the social customer relationship management (sCRM) program. Three additional constructs, perceived risk, user satisfaction, and perceived enjoyment were added to the original TAM. The collected data (n=264) were subject to statistical analysis of structural equation modeling, exploratory and confirmatory factor analysis. The study reveals that TAM bydoi:10.5539/ijms.v10n3p73 fatcat:zayyxiu73zgdtmtxl7v2zsv5am