On account of the collective fascination for it prevailing in the West, Japan is mostly seen in terms of a dichotomy between age-old aspects (the past, hence tradition) and technological excellence (the present, hence modernity). The first of these two cognitive macro-categories includes references to a people that is 'genetically disciplined' as only the descendants of the samurai can be, to a spontaneously understated aesthetics of everyday life bearing the distinctive mark of zen, to an

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... e inclination for contemplation, while the second cognitive macrocategory encompasses futuristic urban spaces, robotics experiments as well as a multifarious variety of fashionable trends and products. However, it would be naive to think that Japan may have been, and still be, the merely passive object of a 'romantic' need for consolatory exoticism. This introductory foreword to this special issue of LCM on the commonplaces of Japan provides an overview of some crucial historical stages in which Japan, finding itself in a position to conquer (or re-conquer) international consent (as an acknowledgement of its ethnic, political, economic dignity), deliberately made recourse to cultural tòpoi regarding its own distinctive way of being and thinking. Parole chiave: cliché zen, era Meiji, retorica del bushidō, stereotipo del samurai.