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Relationships between apparel mobile website quality, consumer satisfaction, and intent to purchase: an empirical study of U.S. Consumers
[report]
2017
unpublished
Preserved Fulltext
The findings suggest that apparel m-commerce retailers should focus more attention on: 1). the visual appeal of offered apparel and sufficient product information on mobile website to ensure successful mobile relationships with consumers; 2). website visual appeal to create an effortless interaction for consumers seeking convenient and portable mobile experiences; and 3). website security to make consumer feel comfortable with mobile shopping.
doi:10.31274/itaa_proceedings-180814-1811
fatcat:sskgxzbhfrf5bk7laqh2jucucu