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Careful modeling of on-site time may substantially improve estimates of the benefits of recreational visits using the travel cost method, especially when on-site time is endogenous. This paper reviews the theory of endogenous on-site time, and shows how the theory may apply to the Random Utility Model (RUM). An empirical example of sport fishing in Southcentral Alaska under varying specifications of on-site time is presented.doi:10.2307/3147069 fatcat:j3g7uoaaajcy5imaebl4z5qlca