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Awaiting the Second Big Data Revolution: From Digital Noise to Value Creation
2015
Journal of Industry, Competition and Trade
BBig data^-the collection of vast quantities of data about individual behavior via online, mobile, and other data-driven services-has been heralded as the agent of a third industrial revolution-one with raw materials measured in bits, rather than tons of steel or barrels of oil. Yet the industrial revolution transformed not just how firms made things, but the fundamental approach to value creation in industrial economies. To date, big data has not achieved this distinction. Instead, today's
doi:10.1007/s10842-014-0190-4
fatcat:qqgnyysxq5g2pkm3mpq6wmyqsu