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INTERNET MARKETING APPROACHES IN PROMOTION OF HIGHER EDUCATION INSTITUTIONS

Ivana Jadrić, College of Management and Design Aspira, Domovinskog rata 65, 21 000 Split, Croatia, Jasmina Dlačić, Drago Ružić, Faculty of Economics, University of Rijeka, Ivana Filipovića 4, 51 000 Rijeka, Croatia, Faculty of Economics, University J.J. Strossmayer u Osijek, Trg Lj. Gaja 7, 31 000 Osijek, Croatia
2019 EMAN 2019 – Economics & Management: How to Cope With Disrupted Times SELECTED PAPERS   unpublished

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Purpose of this paper is to analyze the perceived importance of Internet marketing in the higher education institutions in Croatia, exploring both the private and public sector. Two sectors of higher education institutions are compared with aim to explore their difference in recognizing the importance of Internet presence. Also, aim of this study was to explore undergoing marketing activities in those institutions. An empirical study on a sample of professors in public and private higher
more » ... on institutions in Croatia has been conducted. The results of the empirical research confirmed that the differences are present between the two different types of higher education institutions in perception of its importance and usage of Internet marketing activities. Furthermore, paper presents the implications for decision-makers in higher education institutions.
doi:10.31410/eman.s.p.2019.181 fatcat:ax4gotbotvbcdgfi4zllxfm3pq
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Ivana Jadrić, College of Management and Design Aspira, Domovinskog rata 65, 21 000 Split, Croatia, Jasmina Dlačić, Drago Ružić, Faculty of Economics, University of Rijeka, Ivana Filipovića 4, 51 000 Rijeka, Croatia, Faculty of Economics, University J.J. Strossmayer u Osijek, Trg Lj. Gaja 7, 31 000 Osijek, Croatia. "INTERNET MARKETING APPROACHES IN PROMOTION OF HIGHER EDUCATION INSTITUTIONS." EMAN 2019 – Economics & Management: How to Cope With Disrupted Times SELECTED PAPERS (2019)