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Food safety remains a major issue to many consumers. Previous studies examining the economic impact of food safety recalls have focused on Class I recalls. Antibiotic residue in meat products, a Class II recall, has increased in consumer importance yet little is known about how much research and development expenditure should be allocated to reduce antibiotic residue pre- and post-harvest. This study compares demand elasticities and the decrease in willingness to pay in response to either an E.doi:10.3389/fvets.2020.00611 pmid:33102554 pmcid:PMC7494847 fatcat:l5feltljkvgqbc2b6tiprgmllq