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The appearance of a product influences consumer product choice in several ways. The concern of appearance packaging is necessary to encourage consumers to be more interested to consume the Dadih. Hence, improved Dadih packaging is expected to expand its market, extend the shelf life, and ease in consumption. Kansei engineering (KE) is defined as a technology that translates consumer's feeling into design specifications. By using KE, we focused on analyzing and designing product and packagingdoi:10.12962/j23546026.y2018i3.3700 fatcat:qebzvwa6rfbbbajfpppmggijca