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In this article we explore and discuss the benefits of and the challenges that arise when using qualitative methods to conduct research internationally. We firstly discuss the relationship that writers of qualitative studies have with their readers and the implications of this for writing style. This is then followed by an overview of different aspects of data collection design. Within this section we discuss research that we have conducted, as part of a variety of international projects, usingdoi:10.15804/kie.2020.02.09 fatcat:xng3a75e6bbmlm7rjsyrp6yvzq