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A pilot study and two experiments investigated the influence of positive affect, induced in three differing ways, on the uniqueness of word associations. Persons in the positive-affect conditions gave more unusual first-associates to neutral words, according to the Palermo & Jenkins (1964) norms, than did subjects in the control conditions. In Study 3, where word type (positive, neutral, negative) was a second factor along with affect, in a between-subjects design, associates to positive wordsdoi:10.1037//0022-35220.127.116.113 pmid:4020605 fatcat:yt3ycmlnzzahxoyc7ti4mkvy6a