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Lecture Notes in Business Information Processing
We introduce the TAC Ad Auctions game (TAC/AA), a new game for the Trading Agent Competition. The Ad Auctions game investigates complex strategic issues found in real sponsored search auctions that are not captured in current analytical models. We provide an overview of TAC/AA, introducing its key features and design rationale. TAC/AA will debut in summer 2009, with the final tournament commencing in conjunction with the TADA-09 workshop.doi:10.1007/978-3-642-15117-0_11 fatcat:f25am6k3onbhll4t5tsvqir5im