Thinking about the weather: How display salience and knowledge affect performance in a graphic inference task

Mary Hegarty, Matt S. Canham, Sara I. Fabrikant
2010 Journal of Experimental Psychology. Learning, Memory and Cognition  
Three experiments examined how bottom-up and top-down processes interact when people view and make inferences from complex visual displays (weather maps). Bottom-up effects of display design were investigated by manipulating the relative visual salience of task-relevant and task-irrelevant information across different maps. Top-down effects of domain knowledge were investigated by examining performance and eye fixations before and after participants learned relevant meteorological principles.
more » ... p design and knowledge interacted such that salience had no effect on performance before participants learned the meteorological principles; however, after learning, participants were more accurate if they viewed maps that made task-relevant information more visually salient. Effects of display design on task performance were somewhat dissociated from effects of display design on eye fixations. The results support a model in which eye fixations are directed primarily by top-down factors (task and domain knowledge). They suggest that good display design facilitates performance not just by guiding where viewers look in a complex display but also by facilitating processing of the visual features that represent task-relevant information at a given display location.
doi:10.1037/a0017683 pmid:20053043 fatcat:4hqs3ftt65c4vbvhsjoni62aye