At present, big data related technologies are developing rapidly, and major companies provide big data analysis services. However, the big data analysis system formed by the combination method cannot sense each other and lacks cooperation, resulting in a certain amount of waste of resources in the big data analysis system. In order to find the key technology of the data analysis system and conduct in-depth analysis of the media data, this paper proposes a scheduling algorithm based on

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... intelligence (AI) to implement task scheduling and logical data block migration. By analyzing the experimental results, we know that the performance of LAS (Logistic-Block Affinity Scheduler) is improved by 23.97%, 16.11%, and 10.56%, respectively, compared with the other three algorithms. Based on real new media data, this article analyzes the content of media data and user behavior in depth through big data analysis methods. Compared with other methods, the algorithm model in this paper optimizes the accuracy of hot topic extraction, which has important implications for media data mining. In addition, the analysis results of the emotional characteristics, audience characteristics, and hot topic communication characteristics obtained by the research also have practical value. This method improves the recall rate and F value by 5% and 4.7%, respectively, and the overall F value of emotional judgment is about 88.9%.