A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
BRANDING AS AN ESSENTIAL ELEMENT OF THE OF DESTINATION MANAGEMENT PROCESS USING THE EXAMPLE OF SELECTED STATES
BRANDING JAKO ISTOTNY ELEMENT PROCESU ZARZĄDZANIA OBSZARAMI RECEPCJI TURYSTYCZNEJ NA PRZYKŁADZIE WYBRANYCH PAŃSTW
2018
Management Sciences
BRANDING JAKO ISTOTNY ELEMENT PROCESU ZARZĄDZANIA OBSZARAMI RECEPCJI TURYSTYCZNEJ NA PRZYKŁADZIE WYBRANYCH PAŃSTW
With reference to the current situation of national public hospitals, the article presents the possibility to implement the Lean Management concept in hospital management. Numerous common features connecting the management of commercial entities with the management of healthcare institutions are indicated. It has been stated that the management of contemporary organizations, regardless of the type of conducted operations, needs to focus on customer/patient satisfaction, financial liquidity and
doi:10.15611/ms.2018.2.04
fatcat:bxgrowht6rhsfp4an7v6m4bcba