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Buying local food products has become particularly popular in recent years due to a perceived freshness and superior quality of these products and the 'Buy Local' trend's potential to support the local community. This paper develops a novel framework of heterogeneous consumers and producers to analyze the market and welfare impacts of the 'Buy Local' trend and determine whether the trend is serving its purpose. In particular, the study determines the impacts of the trend on equilibrium pricesdoi:10.22004/ag.econ.314000 fatcat:qca5jzmkebhvbkh6sptmicarnq