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Serving Comparative Shopping Links Non-invasively
2009
2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology
Marketing and commerce are two activities that have primarily funded the economic lifecycle of the Internet. From seller's perspective, the objective is to sway user traffic onto its Web-site which offers merchandise and/or service. Strategies to fulfill this goal typically range from push and pull ads to spam. Ads are presented at publishers' sites which offer content popular among the general public. From buyer's perspective though, shopping has become an overly distractive and deceiving
doi:10.1109/wi-iat.2009.84
dblp:conf/webi/CattelanKV09
fatcat:kboko7zubbe27mhxjfdgizvdrm