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Failure of Tactile Contact to Increase Request Compliance: The Case of Blood Donation Behavior
Journal of Articles in Support of the Null Hypothesis
unpublished
Although the positive effect of touching on request compliance has been widely reported in the social psychology literature, a new evaluation has been made. University students were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. During the donation solicitation some study participants were lightly touched on the forearm and others not. No difference was found between the two experimental groups in the number of participants who
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