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With the new technological developments, we are in the era of "big data", where organizations have more and complex data than before. However, "big data" doesn't automatically mean that it is useful. Not having high-quality data not only disables organizations from creating knowledge but also harms the organizations as it leads to wrong strategic decisions and wrongdoings in operations. The cost of dirty data is not only money and time but also customer dissatisfaction, loss of trust, anddblp:conf/amcis/Akgul21a fatcat:cnztbcidujdfdjnn3co7lxvdwa