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Information retrieval for social media As is known to us all, media is an instrument on communication, such as newspaper, radio or video. Thus social media would be a social instrument on communication. Kaplan and Haenlein (2010) define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." The key difference between social and conventional media is thedoi:10.1007/s10791-012-9199-7 fatcat:6rm4dvxy2be73lam2ufjqucw3a