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Spence (1973) noted that individuals' choice of educational quantity-measured by years of schooling-may stem partially from a desire to signal their ability to the labor market. This paper asks if individuals' choice of educational quality-measured by college reputation-may likewise signal their ability. We use data on the admission scores of all Colombian college graduates to define a measure of reputation that gives clear predictions in a signaling framework. We find that college reputation,doi:10.2139/ssrn.2622796 fatcat:5gpfnlsdcjabnavczu7gpwj2su