Patient Recruitment 2.0: Become a Partner in the Patient Journey Using Digital Media

Michael Lindemann, Tobe Freeman, Timothy Kilchenmann, Shuree Harrison, Margaret Chan, Mark Wygonik, Lea Haines, Christian Gossens
2016 JMIR Research Protocols  
We describe a digital platform, Pioneering Healthcare, designed to inform and empower people who are impacted by lung cancer. The platform enables Roche to support an online conversation with patients and caregivers about lung cancer, and about the role of lung cancer clinical studies in the development of future treatment options. This conversation is live and ongoing on the platform. It provides insights about the views and motivations of patients, and about how to better support patients
more » ... uing treatment for life-threatening illness. We discuss the strategies used to deploy Pioneering Healthcare, and the advantages of using digital platforms for raising disease awareness, increasing patient engagement and, ultimately, for boosting patient enrollment into clinical trials. (JMIR Res Protoc 2016;5(1):e17)
doi:10.2196/resprot.5045 pmid:26818938 pmcid:PMC4749846 fatcat:dglvoxbr55f2fceokydzn6z7vy