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Patient Recruitment 2.0: Become a Partner in the Patient Journey Using Digital Media
2016
JMIR Research Protocols
We describe a digital platform, Pioneering Healthcare, designed to inform and empower people who are impacted by lung cancer. The platform enables Roche to support an online conversation with patients and caregivers about lung cancer, and about the role of lung cancer clinical studies in the development of future treatment options. This conversation is live and ongoing on the platform. It provides insights about the views and motivations of patients, and about how to better support patients
doi:10.2196/resprot.5045
pmid:26818938
pmcid:PMC4749846
fatcat:dglvoxbr55f2fceokydzn6z7vy