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Aim: In order to study the role of imitation in relation to drinking, alcohol consumption among two peers was examined with experiments in a naturalistic drinking setting. Method: In a bar lab, 135 young adults (52% women) were exposed to either a non-drinking, a light-drinking or a heavy-drinking same-sex model (i.e. a confederate) in a 30-min time-out session. Instead of using a taste task (Quigley and Collins, 1999 . The modeling of alcohol consumption: a meta-analytic review. J Stud Alcoholdoi:10.1093/alcalc/agp002 pmid:19240054 fatcat:tdyy3ita7facdklerz23mt63zi