Online marketing is advertising and marketing the products or services of business over the Internet. Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps. Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM. Online marketing is a widely

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... ed strategy of advertising or promoting sales and the name of the business. Wise use of the online marketing strategies can take the business to unprecedented levels of success. This research is conducted to see how the consumers' brand perception and purchasing decisions are influenced by different online marketing tools used such as components of online marketing. Online chat and Email and their effects on the brand perception and consumer purchasing decision. There are a lot of other influencing factors included in a decision making of a consumer for purchasing and developing a perception about a particular brand but the most important factors that play a defining role in changing the consumer brand perception and purchasing decision it's one of the cheapest media of online marketing which is being availed by many companies and proved to be effective. In this paper, we are going to discuss the advantages, how to target people in social media and components of online marketing.