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How associative is evaluative conditioning? An empirical investigation at the attitude acquisition and attitude change stages
[post]
2019
unpublished
This doctoral thesis examines the contribution of associative learning toevaluative conditioning effects (EC). Associative learning in attitude researchis assumed to involve the automatic formation of unqualified links betweenconditioned (CS) and unconditioned (US) stimuli in memory. We addressed the« automaticity » assumption by examining the role of awareness in EC, and theefficiency of EC. The « unqualified » assumption was addressed by examiningthe reciprocity of US-to-CS and CS-to-US
doi:10.31237/osf.io/hacw7
fatcat:xlcywkkoczhhtnq7ia54bema2i