PERCEPTION OF THE HANDLOOM OWNERS TOWARDS HANDLOOM WEAVING IN THE SELECT DISTRICTS OF TAMILNADU

Mr Soundararajan, V Selvarasu
International Journal of Business and Administration Research Review   unpublished
Handloom industry provide livelihood to millions of rural people across the country for centuries. Promotion of handicrafts, handlooms, tiny and small industries has been an objective in the post-independence period in India. The government of India is consistently pursuing to bring about improvement in the productivity and marketing of handloom sector; still it can be seen that weavers are facing severe livelihood crisis. However, the sector faces problem like lack of government support,
more » ... ment support, problems in product development, lack of market research, pricing problems and supply chain problems in the select districts of Tamilnadu. To understand the satisfaction level of the handloom owners towards handloom weaving, the present study is undertaken in the select districts of Tamilnadu. There are 206 handloom industrial units in Dindigul district, 850 handloom industrial units in Vellore district and 600 handloom industrial units in Virudhunagar district in operation as on March 2015. These handloom industrial units are considered the universe of the study. In the present study, out of handloom industrial units, 20 per cent of the units were selected from each district i.e. 330 handloom industrial units were selected by using simple random sampling. As an essential part of the study, the primary data were collected from 330 handloom owners with the help of well designed schedule for a period of 6 months from July 2015 to December 2015. The findings of the study reveal that no significant relationship is found among the satisfaction levels of the respondents belonging to different genders, age groups, educational status groups, varied years of existence, ownership patterns, investment groups, monthly sales groups and districts belongs to towards handloom weaving in the select districts of Tamilnadu. The researchers suggest various measures for the prospects of marketing of handloom products. Introduction Handloom industry provide livelihood to millions of rural people across the country for centuries. Promotion of handicrafts, handlooms, tiny and small industries has been an objective in the post-independence period in India. The government of India is consistently pursuing to bring about improvement in the productivity and marketing of handloom sector; still it can be seen that weavers are facing severe livelihood crisis. Industrialization took place in the Indian handloom industry when trade liberalization and market liberalization came into existence. Increasing use of capital intensive technology and competition with powerlooms are the chief characteristics of industrialization. Since that time weaving faced a competitive market with the upcoming new technologies. As a result, the powerloom came to dominate and the Indian handloom industries tried to adapt in terms of changing conditions, because, industrialization imposed large uncompensated costs upon another.
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