Selection of k Sets of Disjoint Channels for Advertising with an Aim to Maximize Viewers' Count and Minimize Cost Constrained by Budget

Sumana Bandyopadhyay, Rajat Pal
2014 Annals of Pure and Applied Mathematics   unpublished
A production unit sponsors a number of programmes in different television channels. Aim of the unit is to spread the product related message to a maximum number of targeted viewers. However, to make the venture a successful one, a sufficient amount of budget must have to provide. So, this paper attempts to maximize number of viewers, while keeping cost of purchasing the programmes within a specified amount of budget.