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The study examined the effectiveness of sales promotional tools on the customer buying behaviour of sachet oil in Ado Ekiti metropolis. Specifically, the study investigated the effect of sales promotion on customer buying behaviour. A descriptive survey research design was adopted for the study. The population of the study comprised of sachet oil consumers in Ado Ekiti. 210 respondents were sampled via random sampling. A primary source through a structured questionnaire was employed.doi:10.5281/zenodo.4841086 fatcat:wobmkgdyd5bwvjdlzztase3cxe