The Study Titled: New Product Development Reasons and Marketing Strategy (A Study of Dangote Nigeria Plc, North-East Zonal Office, Maiduguri, Borno State) was carried out to identify what constitute new product, and looking at the attributes that constitute a product. The reasons why organizations introduce new products/services into the market other than for profit making which is the general belief by many organizations and the various marketing strategies that are applied to the

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... ices right from when it is introduced into the market up to the decline stage of the product. The study adopted the survey research design where six (6) respondents from Dangote Zonal Office were randomly and proportionately issued with questionnaires. The findings revealed that customer's need, want and taste are not usually seek before production; that organization does not plan their marketing strategy(ies) for these products. The study concluded by recommending among others that organization should seek consumer need, want and taste before embarking on production and management should have planned marketing strategy for the product at all level of its level of its life which will include pruning of brands, improve upon them, rename them to reflect improvement on them.