A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf
.
Does it pay to avoid speaking straight about controversial issues? Impact of argumentative ambiguity on the perception of the speaker
2021
Journal of Communication Management
PurposeThe goal of the research was to check whether the sender communicating in an ambiguous manner can gain the benefits in three aspects: perception of his or her image, evoking agreement with issue stand and intention to support him or her in the election. Impact of ambiguous messages was compared with the impact of messages consistent or inconsistent with participants' opinions.Design/methodology/approachTwo experiments were conducted. Participants were randomly divided into three groups
doi:10.1108/jcom-11-2020-0154
fatcat:dvxnv4s7c5g5bpr7s3unjrzwwe