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Future Lock-In: Future Implementation Increases Selection of 'Should' Choices
2007
Social Science Research Network
People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative 'should self' and an affective 'want self'. We show that people are more likely to select choices that serve the should self (should-choices) when the choices will be implemented in the distant rather than the near future. This 'future lock-in' is demonstrated
doi:10.2139/ssrn.983148
fatcat:6vv25zhi5rg67npaywctomfywa