In September 2011 Morningstar launched its qualitative forward-looking analyst ratings to supplement its widely followed backward-looking star ratings. This new system is designed to convey information about a mutual fund's future performance using a five-tier scale: Gold, Silver, Bronze, Neutral, and Negative. We examine both the investor response to analyst rating initiations and the out-of-sample performance of newly rated funds. We find that investors respond positively to Gold and Silver

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... ted funds relative to other rated funds. We find little evidence that the new rating system identifies funds that outperform peer funds at horizons of up to 6 months. Overall, it appears that rating initiations influence investor allocation decisions, but it remains unclear whether the ratings provide valuable information regarding long-term, out-of-sample performance.