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In every context where the objective is matching needs of the users with fitting answers, the high-level performance becomes a requirement able to allow systems being useful and effective. The personalization may affect different moments of computer-humans interaction routing the users to the best answers to their needs. The most part of this complex elaboration is strictly related with the needs themselves and the residual is independent from it. It is what we may face by getting personalitydoi:10.1016/j.chb.2014.10.058 fatcat:loykkcj5m5f2vlddtohn3m7ksy