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COMMERCIALIZATION OF MARKET INNOVATIONS AS EXCLUSIVE TASK OF INNOVATIVE MARKETING The development of modern innovative economy requires greater use of potential of non-technical (institutional) innovations, especially promotional ones. Commercialization of market innovations is one of the most important conditions for sustainable economic development. Such development requires the active use of innovative marketing. As essentially defining task of marketing innovation, as well the source anddoi:10.21272/mmi.2017.3-01 fatcat:gtqlrmzne5hadl7h62igw6bugy