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An increasing world's economic activity, tourism mobilizes several sectors of goods and services, including the ones that involves ways of lodging. The market of hotelkeepers consists of a set of this activities in which the costumer (guest) search for product or service (restaurant, entertainment, lodge, ....). in that direction, the basic of a decision to implement a new enterprise, is a deep study of it's offers X demand, market segmentation and analysis of the market space. The constantdoi:10.26512/2004.tcc.230 fatcat:vu6m7sjrcvhxzd27nm5wi44onu