An increasing world's economic activity, tourism mobilizes several sectors of goods and services, including the ones that involves ways of lodging. The market of hotelkeepers consists of a set of this activities in which the costumer (guest) search for product or service (restaurant, entertainment, lodge, ....). in that direction, the basic of a decision to implement a new enterprise, is a deep study of it's offers X demand, market segmentation and analysis of the market space. The constant

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... ease of Brasilia's stream beads as a result of the implantation of new enterprises, has taken some people to argue about this subject, since the demand keeps steady. To maintain it's share of the market, rate of occupation and daily average in balance with the financial viability, some marketing tools can be used. This tools can assist the organization by supplying resources to find a way to solve its problem and consequently obtain success. v