Abstrak Tujuan dari penelitian ini adalah untuk menjelaskan hubungan antara restaurant image, perceived value, customer satisfaction, dan behavioral intention pada casual dining restaurant di Kota Surabaya Jumlah sampel pada penelitian ini adalah sebanyak 200 responden yang dibagikan kepada konsumen yang pernah mengunjungi salah satu casual dining restaurant di Kota Surabaya. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut: (1) pernah makan di salah satu

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... al dining restaurant di Kota Surabaya; dan (2) telah berusia minimal 17 tahun. Teknik analisis data dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa: (1) restaurant image secara signifikan memengaruhi perceived value; (2) restaurant image dan perceived value memiliki peran penitng dalam memengaruhi customer satisfaction; (3) hasil penelitian ini juga menunjukkan bahwa customer satisfaction memediasi secara signifikan hubungan antara restaurant image, perceived value dan behavioral intention. Kata Kunci: restaurant image; perceived value; customer satisfaction behavioral intention; casual dining restaurant Hubungan antara restaurant image, perceived value, customer satisfaction, dan behavioral intention Abstract The purpose of this research is to explain the relationships among restaurant image, perceived value, customer satisfaction, and behavioral intentions in casual dining restaurant in Surabaya. The total samples of 200 consumers who had dined at a casual dining restaurant in Surabaya as respondend on this study, collected using purposive sampling technique with the following criteria: (1) consumers who had dined at a casual dining restaurant in Surabaya; and (2) have at least 17 years. Data analysis techniques used in this study is Partial Least Square (PLS) with SmartPLS 2.0. The results of this study indicate that (1) overall restaurant image significantly influences perceived valuee; (2) overall restaurant image and perceived value had a significant role in influencing customer satisfaction; (3) the results of this study also showed that customer satisfaction is significantly mediate the relationship between restaurant image, perceived value, and behavioral intention.