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An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory
2021
International journal of marketing, communication and new media
Destination management organisations currently operate in an environment where online media greatly influences travellers' decision-making. In this digital environment, electronic word of mouth (eWOM) is considered an important source of information affecting tourist's behaviour and destination image formation. Destination image is also recognised as major element influencing holiday destination choice, intention to revisit a destination and the willingness to recommend it to others. The Theory
doi:10.54663/2182-9306.2021.v9n17.4-26
fatcat:egvcbrl5ebhc5csvs7oxnnqbwe