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One hundred ninety-seven women over 40 years old and not adhering to national guidelines for screening mammography viewed persuasive messages varying in attributional emphasis (internal, external, or information-only). Internal attributions of responsibility for health-promoting behavior were expected to motivate the greatest change in women's attitudes and behaviors in relation to breast cancer and mammography. Attitudes about breast cancer and mammography were measured immediately and 6doi:10.1037//0278-618.104.22.168 pmid:8462498 fatcat:6kcg7k2hs5aavbc62r3xuhurue