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Applying Eye-Tracking in Kansei Engineering Method for Design Evaluations in Product Development
2015
International Journal of Affective Engineering
Customers base their emotional quality judgments on their product perception. Therefore, the aim of customer-centric product development should be to satisfy needs and requirements of the specific target group and to develop products that attract user attention and evoke positive emotions. Since visual impressions are crucial for the evaluation of the Perceived Product Quality, the ascertainment of data about visual impressions should be of high importance. To use Perceived Quality data of
doi:10.5057/ijae.ijae-d-15-00016
fatcat:dj67eriqbrcz3hidvodq6p5v6e