How Is Career Development Model in Marketing Unit?

Susan Hasana, Abdul Rahman, Nefi Asmara, Edah Jubaedah
2022 Proceedings of the Third International Conference Administration Science, ICAS 2021, September 15 2021, Bandung, Indonesia   unpublished
The existence of human resources in the company has the same importance with the work itself. Because of human resources as a determining factor for a company, the competency of them to be an important aspect and a success key in achieving goals. This study focuses on PT Bank Negara Indonesia (Persero), Bandung College Branch Office. By using a qualitative method aimed to analyse career development and the obstacles faced in carrying out career development, the study results that there are
more » ... al obstacles in improving the career of employees at the Marketing Department. On the other hand, the study highlights the existence of orderly and structured mechanism for employees so that employees can openly propose to carry out career development through promotion with predetermined requirements. As recommendation, it is needed a clear strategy related to mission and vision of company, so that the superior human resources to be achieved.
doi:10.4108/eai.15-9-2021.2315249 fatcat:3sju7l2zprdznbekd3jcqnwkkm