Consumer Ethnocentrism and Chinese Products Evaluation

Arshveer Kaur
2018 International Journal of Management Studies  
We are living in an environment where there has been a great change and consumers have also taken their shares from them, especially globalization, mobility in the world, and events like the September 11th attack have some effects on consumers' attitudes. The concept of "consumer ethnocentrism" and its impact on product evaluation comes to mind. In this study, we will try to evaluate the Indian consumers' ethnocentric tendencies for Chinese products.
doi:10.18843/ijms/v5i2(5)/14 fatcat:ykkpi5yaczgcjc4zehwu3wllvq