Applying Data Mining in Customer Relationship Management

Keyvan Vahidy Rodpysh
2012 International Journal of Information Technology Control and Automation  
In this article we are going to define the overall customer relationship management (CRM) and Data mining, Factors between the techniques and software to "data mining" in "CRM" and the interaction between two concepts. For this purpose and after that in past studies and reports on issues of "data mining" and "CRM" took place between them. The effect of "data mining" and extract latent information from large databases of valuable customer has made their determination, and maintenance in order to
more » ... tenance in order to attract customers through its taken a step forward and ultimately achieve profitability and efficiency are good.
doi:10.5121/ijitca.2012.2302 fatcat:o2wxa3ywhjaenpk7aaxtawbizu