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The Evolution of Continuous Experimentation in Software Product Development: From Data to a Data-Driven Organization at Scale
2017
2017 IEEE/ACM 39th International Conference on Software Engineering (ICSE)
Software development companies are increasingly aiming to become data-driven by trying to continuously experiment with the products used by their customers. Although familiar with the competitive edge that the A/B testing technology delivers, they seldom succeed in evolving and adopting the methodology. In this paper, and based on an exhaustive and collaborative case study research in a large software-intense company with highly developed experimentation culture, we present the evolution
doi:10.1109/icse.2017.76
dblp:conf/icse/FabijanDOB17
fatcat:wzitigxflvhrlefwt63ispla3u