As mobile and wearable technologies grow in popularity, ever-increasing volumes of valuable, finegrained personal information are generated as people go about their daily lives. This information may be exchanged by individuals for "free" services, but there is currently no widely adopted means by which individuals can benefit financially from their personal information. To address this problem we consider a Primary Personal Information Market (PPIM) -a market on which individuals can be

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... lly compensated in exchange for access to their personal information. We draw on Design Science and Market Engineering to justify design choices for a permissions-based Personal Information Transaction Object (PITO), a commodity which could be successfully traded on a Primary Personal Information Market.