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Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '01
Organizations conducting Electronic Commerce (e-commerce) can greatly benefit from the insight that data mining of transactional and clickstream data provides. Such insight helps not only to improve the electronic channel (e.g., a web site), but it is also a learning vehicle for the bigger organization conducting business at brick-and-mortar stores. The e-commerce site serves as an early alert system for emerging patterns and a laboratory for experimentation. For successful data mining, severaldoi:10.1145/502512.502518 fatcat:h2cskyfc4vdxpg2f7i3vkn32ti