The effect of long-term customer satisfaction on customer purchase intention

P. L. Chang, C. T. Hsiao, H. H. Huang
2008 2008 4th IEEE International Conference on Management of Innovation and Technology  
As a result of globalization and the advent of the era meager profit, operating profit becomes the striving goal of enterprises. The automotive industry is as a path to technological and economic developments. When the car manufacturing got matured, marketing and after services are the main sources to increase profits. The selling trend of Taiwanese automotive market is mainly through regional automobile dealers. It plays the roles for both marketing and after-sale maintenance services. This
more » ... e services. This study analyses the profit structure of the automobile regional dealers in Taiwan to explore the system behavior using system dynamics methodology. The research results show: To enhance long-term customer satisfaction is the key factor for regional automobile dealers to acquire profits.
doi:10.1109/icmit.2008.4654465 fatcat:jvnuxfjdgzhh7lihbs2jzq4vka