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Marketing approach is associated to market conditions and achieving long term profitability of a company by satisfying consumers' needs. This approach in tourism does not have to be related only to promoting one touristic destination, but is associated to relation between travel agency and its clients too. It considers that travel agencies adjust their offers to their clients' needs. In that sense, it is important to analyze the behavior of tourists in the earlier periods with consideration ofdoi:10.5937/turizam1201008p fatcat:sf4y56k4nbaarl6igc27hltgxm