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The dugong is an herbivorous marine mammal species, being vulnerable to extinction throughout its range in the Indo-Pacific region. This paper used the choice experiment method to elicit the non-use value, or the non-users' willingness to pay (WTP) for conserving the dugongs in Thailand. A face-to-face interview was used to obtain data from 300 residents in five selected districts of Bangkok. The results show that the average WTP for the most preferred dugong conservation scheme (a marker buoydoi:10.22004/ag.econ.305232 fatcat:z2wrfiki6zchlffyhum6lbdrli