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Developing a Customer-Focus Approach to Marketing of Library and Information Services
ENGLISH
2002
DESIDOC Bulletin of Information Technology
ENGLISH
Philosophically, users are the central entity in all types of libraries. The characteristics of the user body make up an essential and indeed central element in the development of library services. In ways that are now familiar from service industry contexts, we need to incorporate elements of client-or customer-centeredness in our approaches to serve users. Users also expect recognition, attention, and appreciation for their individual needs and have desire for self-expression. In such
doi:10.14429/dbit.22.3.3564
fatcat:tdqke3mupnhd3fkqpxjrli7scy